Viet NamTotal population
7421
Literacy rate
Smart phone use frequency
Majority of Residents
3. Majority of residents
Smart phone primary users
Mobile broadband coverage
Strong
4. Strong
Mobile internet use frequency
Majority
3. Majority
Mobile internet primary users
Main purpose(s) of internet use by village residents (at least once a month)
Main purposes of internet use by village residents are to communicate, exchange information, participate in social networks, update the latest news, announcements and policies from local authorities, shop and make payments online, and use online public services.
Main social medial tools (or platforms) used by village residents
Social media platforms use for marketing, commercial, data exchange or other services or types of activities (what, by whom and frequency)
Main livelihood occupations (crop types, fish, livestock, agrifood, etc.) practiced by village residents
Main farming activities
Agriculture
Main agri food activities
Other livelihood activities (outside farming)
Tourism
Digital solutions available (or used) in Village (or by local residents)
Postmart.vn
Featured Digital Solution
Name
Postmart.vn
Name of Lead Developer/supplier (and partners)
Vietnam Post Corporation
Lead developer category
Government agency
State-owned corporation
Delivery type
Digital platform
Primary users
Farmers
Traders
SMEs
Villagers
Number of users/subscribers (at village/local area level)
Development stage category and description
Commercial stage (widespread use nationally)
Commercial stage (widespread use nationally)
Digital category
Digital Agrifood Services
Indicate if the highlighted "top digital solution" is linked to (or part of) government, private, or multi-partner initiative, project or programme
Government initiative
Main issues, needs, or priorities faced (or expressed) by villagers in accessing, and/or using digital solutions, services, or innovations (examples: reliability/strength/slow internet connection; access through local language; lack of adatpation to needs; urgently needed services not available, accessible, affordable, etc....)
Other relevant information, data, statistics, links, application history etc.
Postmart.vn, an e-commerce trading platform founded by Vietnam Post Corporation (VNPost) in 2019, is used by local farmers/ businesses and villagers to sell and buy a variety of agricultural products online. The digital innovation is in the commercial stage, with over 7.5 million farmer households nationwide registered on Postmart.vn in 2022. Until now, more than 80% of local people have used the platform, some use it to sell their own products, while others use it to buy products.