Viet NamTotal population
7671
Literacy rate
Smart phone use frequency
Majority of Residents
3. Majority of residents
Smart phone primary users
Mobile broadband coverage
Strong
4. Strong
Mobile internet use frequency
Majority
3. Majority
Mobile internet primary users
Main purpose(s) of internet use by village residents (at least once a month)
Information sharing, and social media engagement, staying updated with announcements from local authorities, accessing e-commerce platforms, using online public services.
Main social medial tools (or platforms) used by village residents
Social media platforms use for marketing, commercial, data exchange or other services or types of activities (what, by whom and frequency)
Main livelihood occupations (crop types, fish, livestock, agrifood, etc.) practiced by village residents
Main farming activities
Agriculture
Main agri food activities
Other livelihood activities (outside farming)
Tourism
Digital solutions available (or used) in Village (or by local residents)
Social media Livestream Marketing for local agricultural products
Featured Digital Solution
Name
Social media Livestream Marketing for local agricultural products
Name of Lead Developer/supplier (and partners)
ByteDance
Lead developer category
IT/Telecomm
IT/Telecomm
Delivery type
Social media platform
Mobile app
Primary users
Farmers
Traders
SMEs
Value chain actors
Number of users/subscribers (at village/local area level)
Development stage category and description
Commercial stage (widespread use nationally)
Commercial stage (widespread use nationally)
Digital category
Digital Agrifood Services
Indicate if the highlighted "top digital solution" is linked to (or part of) government, private, or multi-partner initiative, project or programme
Private sector initiative
Main issues, needs, or priorities faced (or expressed) by villagers in accessing, and/or using digital solutions, services, or innovations (examples: reliability/strength/slow internet connection; access through local language; lack of adatpation to needs; urgently needed services not available, accessible, affordable, etc....)
Need training in live streaming skills for selling agri-products on social networks/ E-commerce channels
Other relevant information, data, statistics, links, application history etc.
A locally available social media platform is used for Livestream Marketing - a digital service utilized by the local farmers' cooperative in Xuân Thọ village to promote and sell their agricultural products. Farmers leverage the popularity and reach of the social media platform to livestream demonstrations, showcase their products, and engage with potential customers in real-time. The service enable armers to create their profiles and livestream their activities. Users receive initial training and guidance from the cooperative to effectively use the platform and engage with the audience.