ChinaTotal population
21800
Literacy rate
Smart phone use frequency
Majority of Residents
3. Majority of residents
Smart phone primary users
Farmers, household residents, entrepreneurs, traders
Mobile broadband coverage
Strong
4. Strong
Mobile internet use frequency
Majority
3. Majority
Mobile internet primary users
Farmers, household residents, entrepreneurs, traders
Main purpose(s) of internet use by village residents (at least once a month)
Mobile internet usage is for social media, ecommerce and online banking transactions
Main social medial tools (or platforms) used by village residents
Mainstream social media platforms
Social media platforms use for marketing, commercial, data exchange or other services or types of activities (what, by whom and frequency)
Main livelihood occupations (crop types, fish, livestock, agrifood, etc.) practiced by village residents
Main farming activities
Farmer (lychee, apple, pineapple, rice, peppers)
Main agri food activities
Marketing
Other livelihood activities (outside farming)
Digital solutions available (or used) in Village (or by local residents)
Big Data Platform for lychee industry and supply chain
Featured Digital Solution
Name
Big Data Platform for lychee industry and supply chain
Name of Lead Developer/supplier (and partners)
Qiongshan District People’s Government
Lead developer category
Government agency
Government: Qiongshan District People’s Government
Delivery type
Internet of Things (sensors, apps)
Primary users
Farmers (lychee)
Number of users/subscribers (at village/local area level)
Development stage category and description
Testing/pilot/proof of concept stage
Testing/pilot/proof of concept stage
Digital category
Digital Agrifood Services
Indicate if the highlighted "top digital solution" is linked to (or part of) government, private, or multi-partner initiative, project or programme
Government service - Qiongshan District People's Government
Main issues, needs, or priorities faced (or expressed) by villagers in accessing, and/or using digital solutions, services, or innovations (examples: reliability/strength/slow internet connection; access through local language; lack of adatpation to needs; urgently needed services not available, accessible, affordable, etc....)
Other relevant information, data, statistics, links, application history etc.
Sanmenpo Town has implemented digital marketing tools to support lychee farmers including by using e-commerce platform and live-streaming. Through a series of inventive campaigns on social media, it has increased lychee sales, supported higher earnings for farmers, and fostered the high-quality growth of the lychee industry.