Choeng Noen

country Thailand

Total population

Literacy rate

Smart phone use frequency

Majority of Residents

3. Majority of village residents

Smart phone primary users

Household resident, youth, service providers, local entrepreneurs, traders, farmers

Mobile broadband coverage

Strong

Strong

Mobile internet use frequency

Majority

3. Majority

Mobile internet primary users

Household resident, youth, service providers, local entrepreneurs, traders, farmers

Main purpose(s) of internet use by village residents (at least once a month)

Checking information of market, price, and weather; registering with government agencies; government services; specialized services such as vaccination, land registry, passport, certifications, social media platforms; social and community activities and programs; and on-line payments to business and service providers.

Main social medial tools (or platforms) used by village residents

Mainstream social media platforms, LINE

Social media platforms use for marketing, commercial, data exchange or other services or types of activities (what, by whom and frequency)

mainstram social media platform, LINE

Main livelihood occupations (crop types, fish, livestock, agrifood, etc.) practiced by village residents

Main farming activities

Farmer

Main agri food activities

Marketing

Traders

Other livelihood activities (outside farming)

Digital solutions available (or used) in Village (or by local residents)

1. LINE

2. Shopee, Lazada application

3. IoT technology for water management

4. Farmbook

5. DOAE Market and Thai Rice Farmer Application

6. mainstram social media platform

7. Government digital services

8. Farmbook

Featured Digital Solution

Name

IoT technology for water management

Name of Lead Developer/supplier (and partners)

Private company has developed the solution, which has been bought by Sairung Foundation, which in turn has been funded partially by DEPA

Lead developer category

ICT startup

ICT startup

Delivery type

Internet of Things (sensors, apps)

Mobile app

Primary users

Farmers

Number of users/subscribers (at village/local area level)

Development stage category and description

Testing/pilot/proof of concept stage

Testing/pilot/proof of concept stage

Digital category

Digital Agriculture

Indicate if the highlighted "top digital solution" is linked to (or part of) government, private, or multi-partner initiative, project or programme

Government initiative; subsidized by DEPA

Main issues, needs, or priorities faced (or expressed) by villagers in accessing, and/or using digital solutions, services, or innovations (examples: reliability/strength/slow internet connection; access through local language; lack of adatpation to needs; urgently needed services not available, accessible, affordable, etc....)

Village residents lack awareness of digital services readily accessible locally (and require digital literacy and dedicated training programs). Moreover, several digital innovations are widely used, but more training and capacity development are needed to expand use.

Other relevant information, data, statistics, links, application history etc.

On-line resource links

Main DV webpage

Link to Digital solutions

Link to Digital initiatives