ThailandTotal population
Literacy rate
Smart phone use frequency
Majority of Residents
3. Majority of residents
Smart phone primary users
Producers, traders, workers, youth
Mobile broadband coverage
Strong
4. Strong
Mobile internet use frequency
Majority
3. Majority
Mobile internet primary users
Producers, traders, workers, youth
Main purpose(s) of internet use by village residents (at least once a month)
Many of the villagers own mobile phones and use them mainly for accessing social media, searching for information on prices and weather forecasts, registering their farm with government agencies, using online government services and digital platforms as well as specialized services and online payments to businesses.
Main social medial tools (or platforms) used by village residents
LINE, mainstream social media platforms
Social media platforms use for marketing, commercial, data exchange or other services or types of activities (what, by whom and frequency)
Main livelihood occupations (crop types, fish, livestock, agrifood, etc.) practiced by village residents
Main farming activities
Farmer (rice, tangerines, vegetables and mangoes)
Livestock
Main agri food activities
Marketing
Other livelihood activities (outside farming)
Digital solutions available (or used) in Village (or by local residents)
Farm Sa-Mart
Featured Digital Solution
Name
Farm Sa-Mart
Name of Lead Developer/supplier (and partners)
SP Smart Plant
Lead developer category
Agritech company
Agritech company
Delivery type
Internet of Things (sensors, apps)
Mobile app
Primary users
Farmers (vegetables)
Number of users/subscribers (at village/local area level)
Development stage category and description
Testing/pilot/proof of concept stage
Testing/pilot/proof of concept stage
Digital category
Digital Agriculture
Indicate if the highlighted "top digital solution" is linked to (or part of) government, private, or multi-partner initiative, project or programme
Solution developed by SP Smart Plant, with Digital Economy Promotion Agency (DEPA) of Thailand providing partial financing support to farmer group. APHT partnered with Bangkok University to extend the benefits of this solution to disabled people
Main issues, needs, or priorities faced (or expressed) by villagers in accessing, and/or using digital solutions, services, or innovations (examples: reliability/strength/slow internet connection; access through local language; lack of adatpation to needs; urgently needed services not available, accessible, affordable, etc....)
Although the village has solid digital infrastructure, there need to be investments in digital literacy trainings around all digital innovations currently being used in the village, including on the IoT tool to make farmers aware of how the data from the tool is collected and how it can benefit them in terms of increases in yield and productivity. Since the features the IoT tool offers are extensive and highly customizable, the system demands a digitally literate user to operate and take advantage of its attributes which is why training is a key activity that will affect its uptake in the future.
Other relevant information, data, statistics, links, application history etc.