ThailandTotal population
1100
Literacy rate
Smart phone use frequency
Majority of Residents
3. Majority of residents
Smart phone primary users
Farmers, local entrepreneurs, rural household residents, workers and traders
Mobile broadband coverage
Variable strength/Average
3. Variable strength/average
Mobile internet use frequency
Majority
3. Majority: Most of the villagers, including farmers, local entrepreneurs, rural household residents and workers are using mobile phones
Mobile internet primary users
Farmers, local entrepreneurs, rural household residents, workers and traders
Main purpose(s) of internet use by village residents (at least once a month)
Mobile phones are being used for social media, emails, for checking price information, weather, registering with government agencies, accessing government services and online payments to business and service providers
Main social medial tools (or platforms) used by village residents
LINE, and other mainstream social media platforms
Social media platforms use for marketing, commercial, data exchange or other services or types of activities (what, by whom and frequency)
Main livelihood occupations (crop types, fish, livestock, agrifood, etc.) practiced by village residents
Main farming activities
Farmer (durian, coffee plantations)
Main agri food activities
Traders
Other livelihood activities (outside farming)
Local tourism business developers and tour guides
Digital solutions available (or used) in Village (or by local residents)
KasetTrack application
Featured Digital Solution
Name
KasetTrack application
Name of Lead Developer/supplier (and partners)
VdevSoft
Lead developer category
ICT startup
ICT startup
Delivery type
Mobile app
Primary users
Farmers (durian)
Number of users/subscribers (at village/local area level)
Development stage category and description
Testing/pilot/proof of concept stage
Testing/pilot/proof of concept stage
Digital category
Digital Agriculture
Indicate if the highlighted "top digital solution" is linked to (or part of) government, private, or multi-partner initiative, project or programme
KasetTrack has been independently developed by an ICT startup, however Ministry of Agriculture and Cooperatives and Digital Economy Promotion Agency (DEPA) have subsidized the usage of the app
Main issues, needs, or priorities faced (or expressed) by villagers in accessing, and/or using digital solutions, services, or innovations (examples: reliability/strength/slow internet connection; access through local language; lack of adatpation to needs; urgently needed services not available, accessible, affordable, etc....)
Limited digital literacy and lack of awareness and marketing on digital applications
Other relevant information, data, statistics, links, application history etc.
A sustainable business model needs to be established that allows DEPA and MOAC to make the application commercially viable and hence attract investors and buyers that can further scale the uptake of the application.