Distributes crops to wholesalers and retailers at standard prices for agricultural products via an online agricultural product auction platform developed and operated by a public institution in Korea. It expand sales channels and distribute and sell standardized agricultural products at reasonable prices. It is an agricultural products processing center (APC) with facilities necessary for the commercialization of agricultural products, for example for storage, sorting, packaging and logistics, and all stages of agricultural product processing are carried out at the center. In addition, attesting to its excellent quality as a specialized agricultural products wholesale supplier, Younghung Nongsan supplies over 10,000 kilograms of products each day, in large quantities, to major agricultural wholesale markets in Seoul and the surrounding metropolitan area.

The platform for online agricultural product auctions used by Younghung Nongsan is an agricultural product distribution platform, where appropriate prices are determined through online listing of and bidding for agricultural products, and producers and distributors then trade directly. The major players in the online auction are the seller, the Korea Agro-Fisheries & Food Trade Corporation (aT), and the buyer. The main role of the seller is to release products to the online wholesale market, and it bears the responsibility for online listing (information provision), shipping, quality control and delivery. The Korea Agro-Fisheries & Food Trade Corporation (aT) plays the roles of the online wholesale market’s founder and manager, auctioneer, and provider of settlement services and credit. The buyer, meanwhile, purchases the agricultural products listed in the online wholesale market, and is responsible for the price formation and volume distribution.