Canned Fish Online Marketing System
Sri Lanka
TESS has its own online marketing system to source small fish for the canning process. In order to move away from the old system where the fishermen would call the company at 5.00am every morning to negotiate price based on catch, TESS decided to implement a SMS system. The fishermen have been requested to send a SMS with the price, fish load number, catch, weight details etc. so that when it is unloaded at TESS factory/centre all the details can be checked and verified. However, there are some limitations, where for instance the ice may be included in weight, some fishermen are not familiar with SMS and some don't have bank accounts for payment transfers.
Digital Solution (DS) Category
Digital Agrifood Services
Digital Solution Type (sub-category)
Digital marketing and trading, Market and price data analytics
Delivery type (format)
Mobile app
SMS services / Voice messaging
DS supplier-user category
Business to business
Business to consumers
Type of entity (ICT developer-supplier)
Agritech company
Name of supplier/developer
TESS Pvt Ltd.
Primary Users
Fisherfolks
Digital Solution Development Stage
Commercial stage (limited use)
Number of users or subscribers
Measurable positive impact(s) by Digital Solution (DS) on target users and/or audience
Digital Solution Geographic scope
Few locations in Sri Lanka
Name of Digital village(s), districts, communes where DS is used/deployed
On-line resource links (Web-page links, links to videos, links to reports, etc)
Link to Digital village
Link to Digital initiatives