UpTrade (Goats for Water)
Pakistan
UpTrade is a vertically integrated livestock value chain company. They work directly with small and mid-sized livestock farmers, leveraging data to improve the quality of livestock and create direct access to markets and tailored bartering programs. The have the ultimate mission to bring together both ends of the livestock chain: smallholder farming families that are raising animals and meat consumers. This ultimately results in improving the economic prosperity and quality of life for smallholder farmers and their communities. With their Goats for Water program innovative bartering program, they enable smallholder rural, off-grid farming communities to meet their farming and household needs using livestock as currency. Their technical team and product partners design, install and maintain solar based pumping solutions based on the specific water requirements of each community, hydraulic profile and the capacity to pay. Their products and services also include E-Mandi, which is UpTrade's electronic livestock market platform which provides an innovative solution to small-holder livestock farmers and low income households looking for direct access to markets and alternative financing mechanisms. The company also has a Goats for Solar program, which enables them to trade their livestock for access to solar energy products and solar micro-grids.
Digital Solution (DS) Category
Digital Agrifood Services
Digital Agriculture
Digital Rural Services
Digital Solution Type (sub-category)
Market and price data analytics, Digital marketing and trading
Livestock management & animal health, Livestock management & animal health
Digital community services
Delivery type (format)
Web based platform
DS supplier-user category
Business to business
Business to consumers
Type of entity (ICT developer-supplier)
NGO
Name of supplier/developer
UpTrade
Primary Users
Farmers , Value chain actors , Traders , SMEs / agripreneurs
Digital Solution Development Stage
Commercial stage (broad use use locally)
Number of users or subscribers
17000+ people impacted 1,800 farmers reached through E-Mandi 8,500 women and girls impacted 2,830 families with access to water
Measurable positive impact(s) by Digital Solution (DS) on target users and/or audience
USD 200 increase in annual household income 1,460 hours of labour saved per woman per year
Digital Solution Geographic scope
Sindh province
Name of Digital village(s), districts, communes where DS is used/deployed
On-line resource links (Web-page links, links to videos, links to reports, etc)
Link to Digital village
Link to Digital initiatives